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February 9, 2012 / ABC Translation Services

Website Translations

Website Localization strategies

To reach new customers in new markets, you need to reach them in their language. Going global by using the internet can really help your business succeed. By having your website, product descriptions, trends and other important data translated and available in the target languages you will have a global strategy that works. Though many people across the world can read and understand English, there are many intricate details that can be misunderstood due to cultural differences. People are more inclined to buy your products or services if the information is presented in their native language.

According to the World Bank it is estimated that the largest economies combined make up nearly 70% of the world’s economy. These countries have the highest numbers of Gross Domestic Product (GDP) that total almost $33 trillion dollars. Topping the list are The United States, Japan, Germany, China, UK, France, Italy, Canada, Spain and Brazil.

Website localization is a global business strategy that will help you to make your site truly international and to reach millions of new customers in the global marketplace. Our professional translation service can translate your documents and text, so that your completely localized website content will be just as effective as your original version.

In addition to website localization and translation services we can also make your site available in local searches through our Multi-language SEO Service. We can even help you conduct the necessary research that will help you decide what countries and languages may best suit your needs.

Make your business grow with our professional translation services, site localization, and SEO (search engine optimization).

Partial or complete website translation

More and more companies are realizing the benefits of translating their web sites, partially or totally. We recommend that you have your entire site translated; however, you may choose to translate only key pages where you emphasize your international products and services. Translation of core pages may be an optional solution suitable for your specific business needs.

Compatible file types

Websites include numerous documents in various file types. For your convenience, we can easily translate the text from the source files.

We entrust your website translation only to the most competent native speaking translators in your specific field, who have extensive marketing expertise. We guarantee that all of your essential meanings will be preserved.

How We Work:

Planning & Research

Multilingual Market Research

We deep dive into your business, your competitors and the marketplace in your local country to give you valuable insight that can be used to identify your competitive edge.

Multilingual SEO Research

Before making recommendations on keywords, page structure, content and Meta Tag creation, we make sure we understand your business and your market thoroughly.

Multilingual Keyword Analysis

Your search marketing success depends on optimizing the most effective and relevant keywords. First we look at what is and is not currently working toward achieving your objectives, and then we make recommendations on the best organization and structure moving forward.

Multilingual Search Query Analysis & Expansion

We analyze the words your customers are using to convert on your site and then find additional relevant words. Our custom tools will find words in the target language even if they don’t exist in the source file.

Execution

Website localization

We don’t just translate your site word for word; we ensure that your messages are communicated just the way you intended while respecting SEO requirements, across every language.

Multilingual Link Building

It’s not only our team that sets us apart; we also have the support of link building management systems that ensure efficient and successful link building campaigns. This allows us to run U.S., European and international campaigns other agencies would struggle to deliver. Our Services include:

  • Blogger outreach and paid link building
  • Guest blogging
  • Link baiting
  • Directory and article submissions

Media localization

All media channels have their own rules, sizes and optimization processes. These also differ by country. We understand them all and deliver a campaign that works in any channel, in any country.

Copywriting

Multilingual copywriting requires a high level of creativity, malleability and accuracy in order to create effective copy that sounds natural to the local market. Our copywriters also specialize in producing original copy when there is no source file.

Proofreading & Editing

All work goes through a triple layer of QA so it is right first time with no need for additional corrections.

Search Engine Account Support

We understand how all the search engines operate and can provide end-to-end support to get your campaign live efficiently.

Consecutive Interpretation

Consecutive interpreters will listen to a speech while taking notes and then after a short pause reproduce the same speech in the target language. It can either be done face-to-face or over the telephone.

Simultaneous Interpretation

Interpreters will transfer the meaning from one language to another while simultaneously listening to the speaker. This type of interpretation sometimes requires additional equipment that we are happy to provide if required.

Optimization

We perform site audits to identify issues surrounding keywords, creative pages and landing pages. Then we provide solutions to ensure they are performing at their best and achieving your goals.

For more information, visit www.translationsabc.com

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